How To Steer Clear Of Major Keyword Mistakes

A lot of bloggers and website publishers think that keyword research is an exact science. Although some people may want you to believe this, it really isn’t so. The truth is the hunt for good keywords is more of an art form.

Although there might not be an exact science behind it, keyword research is critical to the success of a website, or can be. There are some very common mistakes that many make when researching their keywords. Knowing about them is half the battle in avoiding them.

The biggest keyword related mistake, hands down, is failing to see how important they are. It’s a simple fact that keywords are very powerful marketing tools. They help sites earn traffic, ranking and even revenue. They can even help focus the entire theme of a site. Although hiring an expensive firm isn’t required to see results, selecting goods keywords is important.

The research process itself tends to stymie some. The biggest pitfall here is incorrect use of keyword research tools. For example, many believe keyword counts revealed by these tools are accurate. The truth is they are just estimates. Tools that can help you see these estimates are useful, but they don’t reflect the total number of searches from all major search engines. It is possible to compensate by using several tools for research. Programs like Ad Word Analyzer, and Wordtracker are both great. And you will find unique keywords with each, so your list will be more complete.

Another issue that crops up a lot is the use of only a single keyword or phrase on a site or page. The truth is it is simply much smarter to select a theme and then choose multiple words and phrases to support it. This works to boost latent semantic indexing, too. Picking niche phrases can be done with a little help from WordNet and other similar tools.

Another sticking point centers on Keyword Effectiveness Index reliance. KEI is the ratio of the number of times a particular keyword is searched in regard to the number of sites ranked for that word. It is meant to help webmasters figure competition for a term. KEI is useful, but the thing to look for is how SEO strong the top sites on the list happen to be. Tools like SEO for Firefox and SeoQuake can help with competition checks.

Sometimes webmasters get into keyword research too much. These folks can make the mistake of not using keyword management tools. Although they have keywords, and likely a lot of them, these webmasters don’t have the ability to easily filter, sort and refine their keyword lists. Ad Word Analyzer is a fantastic tool to help with this.

Publishers sometimes jump the gun on doing their research. It is important to remember that tools like Wordtracker store data for the past 90 days. This means researching words at off times can result in skewed numbers. Doing a Christmas keyword search in June, for example, will not produce the world’s greatest results. Timing research is important.

The last two things to watch out for are greed and waste. Many publishers go after keywords that pay out well. This can be great, but the truth is lower paying niche keywords can bring in more earnings over the long haul. They tend to have less competition. Waste comes into play when webmasters get over excited about research. Often, they will create list after list of targeted, niche keywords and never put them into action. It’s smart to focus on a single niche, implement the project and then move onto the next.

Keyword selection is an art form that can deliver some major perks to a site. Although finding the right keywords to use can take time and effort, the payoff can be big in terms of visitors and even revenue.

Is An Internet Home Business Right For You?

Before you decide to start an Internet home business you need to ask yourself some fundamental questions to ensure that it is the right option for you, because according to statistics, over 95 percent of home businesses fail and as much as 99 percent of Internet home businesses fail.


Even with the best of intentions and a burning desire to break away from the daily drudgery of having to work for someone else, the best Internet home business idea will not prove successful for you if you do not have the personality to work from home. Working from home with an Internet business that combines your best skills, strongest desires and interests can be enticing, and offer great flexibility and freedom. However, it also requires a great deal of self motivation, organization and self discipline.

Usually the best candidates to succeed in the best Internet home business are those whose former jobs required and allowed autonomy, and who found themselves severely restricted because of the limitations placed on them because of their lack of authority. Generally these people found themselves thinking why should they work for someone else when they can do this by themselves and keep all the money they earn.”
These people are ideal for an internet home business because they succeeded better than others whose prior jobs were micro managed and redundant.


If you think that you meet the criteria to make an Internet home business successful and you are one of those people who thinks that they should do it for themselves and keep all the money instead of slogging away for the benefit of someone else, then you need to consider your options and ask yourself a few basic questions.

Primarily, do you have the self-discipline, organization and self motivation?
Are you going to be comfortable setting and keeping your own business schedule?
Did your former employer let you do pretty much as you pleased and gave you a free reign? Outside sales might be a good example of this – and you succeeded under that routine – then the answer is probably yes.
But if you had to stick to a set routine day after day, having to conform to set rules and regulations where everything was laid out for you to do and you never had to make any independent decisions, then you may find it more difficult to adjust.


How will you structure your working day to achieve maximum results?
You will probably spend the first hour of each working day reading and answering your mail, electronic and otherwise, Then maybe do an hour of prospecting for new leads. To prevent burn out and to stay focused you should schedule in a couple of short coffee or tea breaks and take a regular lunch break as well. The best schedule for your best Internet home business is to work the hours that your clients or potential consumers do. Remember though that if your market is national or international that this might be difficult. What you could do, for example, if you live on the West coast and are an early morning person is start at 6am, and give yourself a break somewhere in the middle of your work day. Maybe a couple of hours exercise or relaxation and then return to work until about 6pm, when the West Coast folks have finished work for the night.


Can you set your own goals and be your own boss for your Internet home business?
Draw up a list of what you want to achieve, a little bit at a time, and then tick off when you have achieved each. Congratulate yourself when you complete your first contract. Reward yourself by getting that brand new computer you have wanted for so long. If you like and thrive on recognition give yourself your own pats on the back by publishing your expertise on the Web. Offer your expertise in the form of free content articles and have them published on the Internet. Not only will it give you the limelight you crave but it can be one of the best ways to help grow your Internet home business and get free publicity by adding your website details and links at the bottom of each article.


Your final question, and perhaps the most important one, is whether you can shut that office door at night and walk away to have a life?
This is where the statistics for such a high failure at home businesses comes in. Some entrepreneurs are workaholics and they can not stop working, even after they knock off for the night. This is the most fundamental reason why so many people fail through eventual burn out. I am not suggesting that this is a 40 hour job, because it is not, at least not in the beginning. But setting aside time to enjoy family and friends, and pursuing enjoyable exercises are the best way to reward you for starting that best Internet home business

Which Type Of Payment Plan Works Best For Your Multi-level Marketing Program?

Anyone who has ever worked with multi-level marketing companies will tell you how hard it is to understand their payment plans and how overwhelming all the information can become. It becomes difficult to digest all the fine print and go beyond all the jargon in the legalese to understand what is really going on.
In this article I am going to discuss on five major types of payment plans that are used by any multi-level marketing company.
There are about five major types of payment plans that are used by any multi-level marketing company. There are various pros and cons to these plans and the most commonly used plan is the Stairstep Breakaway plan.
We will take a look at all these multi-level marketing payment plans here and discuss their pros and cons.

1. Unilevel multi-level marketing plan: This is the simplest type of payment plan and is used by companies who want a simple multi-level marketing plan. In this type of plan the recruit will never be able to advance beyond the level on which he was recruited. The payment will be made according to the multi-level marketing payment plan’s tier and percentage of sales that has been predetermined. Like other plans, this plan may or may not have a fixed sales target that needs to be achieved before the commissions can be paid out. Most multi-level marketing companies start off with this plan as this is really simple to administer and explain to further recruits. However it doesn’t have the flexibility to make it a very popular plan. The primary drawback of this plan is that it doesn’t incentivize hard work beyond a certain level in the hierarchy. By not being able to rise up the ladder, the plan lacks a certain motivation level that the other more popular plans offer. Usually after a multi-level marketing company has got a good number of subscribers, they move to a plan that appears to be fairer such as the Stairstep Breakaway plan.

2. Stairstep Breakaway multi-level marketing plan: This is the most popular type of multi-level marketing payment plan. As probably evident by the name, it lets a members step up the stairs and breakaway from their original hierarchy. At the beginning the member will start from a recruited hierarchy and will receive commissions based on the step in the hierarchy and the multi-level marketing company’s percentage criteria. However, there will be target sales and other parameter based on which a member has the chance to get �promoted�. By meeting the pre-defined criteria of sales and consistency, a member will break away from the hierarchy and move up the link. The member who originally recruited this member will either get a fixed sum or a percentage defined in some other manner when someone under him gets promoted. This is to maintain fairness, as the member who recruited such a star performer will no longer be getting the percentage from this person’s sales after he is promoted.
This is a commonly accepted plan and has been well received by regulatory authorities as well. The prime benefit of this plan is that it provides a strong motivator to every member of the multi-level marketing company.
You could think of this plan as an extension of the simple Unilevel plan, but with the provision of getting up the hierarchy and therefore being a fairer and more reasonable plan.

3. Matrix multi-level marketing plan: The matrix plan is one that is not really popular with multi-level marketing companies and is considered to be a jazzy plan with very little benefit over and above the other plans. The way it works is that the multi-level marketing company will have a matrix or a grid defined, say a 3 by 5 grid and then this grid will determine the limit on the number of recruits at each level. In our example at each level up to level 5 there can only be a maximum of 3 downward recruits. If the limit is exceeded then in that case the fourth recruit will be placed under a new distributor who did not directly recruit this person. This method makes sure that nobody has a considerably bigger pie than the other distributors. However this is not a very popular multi-level marketing plan and has come under attack by regulators also. As you can well imagine, top performers and motivated sales people have a tendency to stay away from this kind of plan. Despite its drawbacks there are still some big companies that use this plan.

4. Binary multi-level marketing plan: This is not a very popular multi-level marketing plan and is even slightly lesser popular than the Matrix multi-level marketing plan. Under this plan one distributor can have only two top line distributors under him. If there are more than two distributors then the additional distributors are placed under the top line distributor of the person who originally recruited the new member. This is a common multi-level marketing plan for a company that is looking to attract new multi-level marketing recruits. It is easier to attract new members to this plan because they are attracted by the spillover effect. They are attracted to the idea of getting commissions from members who they don’t even know! However the flip side is that it is difficult to keep people motivated under such a plan. That is the primary reason why this plan is not so popular.

5. Hybrid multi-level marketing plan: This is the multi-level marketing plan that is a hybrid of one or more of any of the plans that we talked about earlier. It is not uncommon to see them. But the biggest trouble with hybrid plans is that it is difficult to explain it to new multi-level marketing recruits. Typically when a new recruit hears about such a plan, they will ask their friends about such a thing. If their friends say they have never heard of such a thing (which happens often) the new potential recruit completely loses interest in the multi-level marketing plan and moves on.

So there you go, these were some of the major multi-level marketing plans. The next time someone comes knocking at your door with a multi-level marketing offer, warn him that you are well versed with all the jargon or throw in a little jargon on him yourself!

Fast Start Busines Through Article Marketing

It’s no secret that article marketing is an explosive way to start your busines much more so than any other form of marketing because articles can become viral quickly.

For one thing, web owners constantly look for good content for their sites and the other thing is that search engines love the information provided by article marketing.

When you start your busines and decide to utilize article marketing, there are only a few things you need. Content is the obvious ingredient, but you also need a way to generate traffic so that your content can be accessed, you need a way to build your client list, and you need a way to turn your visitors into money.

There aren’t many marketing methods that solve most of the things required for you to start a busines that is successful online like article marketing.

Marketing your business using articles is not only fast and easy but extremely powerful. You don’t need special training to write articles simply Google, “how to writing articles,” and you are well on your way. Research is the most important aspect of writing articles. You can also got to Ezine Articles and type in your keywords and then read the articles that have already been published.

The holy grail of Internet marketing is fresh content. You can start your busines off the bat using article marketing and be in a better position than most other marketing methods. While you will be educating people, you will also provide web masters with their much needed content.

The best way to start busines practices that will greatly benefit your business is by creating one article per day, per website.

It is very important that when you start busines growth to be on the ball and write at a minimum, one article per day. As each day passes, the foundation of your business will build as steady as a brick wall. And be sure to add your content that you submit to the article directories to your website.

When you create content daily the search engines will favor you. As long as you perform proper keyword research, you will get great rankings on the search engines. Your keyword or keyword phrase is the most important aspect of article marketing. Your keyword should not be spammed all over your article. Keyword density is what they call the number of times your keyword or phrase appears in your article. The density should not be more than 1.5% of your total word count. In this article my keyword phrase is start busines and yes busines is spelled incorrectly on purpose. You can rank your article for misspelled keywords as well as normal keywords. Just be sure that you use the Google Traffic Estimator to make sure there is enough traffic to make it worth your time.

Article City, Ezine Articles, and Go Articles are three of the biggest article directories. But don’t waste your time submitting your articles directly to directories unless you don’t have any money to grow your business. If you can afford it, go to Isnare and submit your articles there. Isnare is an article directory submission software program that will send your articles to 100′s of places that have high page ranks meaning you will get more bang for your buck.

When it comes to making an incredible living online, article marketing is just the tip of the iceberg. If you truly want to live the life of your dreams…